Green Productivity Association Malaysia (GPA)
Selangor & Kuala Lumpur Registration No. 955
Persatuan Pengeluaran Hijau Selangor & Kuala Lumpur

The objectives of GPA are:

a) To meet on a regular basis to promote technology, management experience, training and sustain green productivity related activities among members.
b) To promote issues and encourage the implementation of Green Productivity through management methodologies such as the Environmental Management System (EMS) and in particular in relation to best business practices.
c) To encourage active participation and share productivity related information among members.
d) To share where possible relevant expertise and database in the area of productivity enhancement and environmental protection.
e) To collaborate with local and foreign organizations involved in green productivity improvement activities including training programs, seminars, workshops, demonstration projects and publication.

Green Productivity (or GP) is a strategy for enhancing productivity and environmental performance for the overall socioeconomic development. It is the application of appropriate productivity and environmental management tools, techniques, technologies to reduce the environmental impact of organization’s activities, good and services.

GP is drawn from the integration of 2 very important developmental strategies viz., productivity improvement & environment protection. If our economy is to be steered in a sustainable direction, there is a need for a new paradigm. This would involve integrating environmental protection and productivity improvement.

GP is applicable to all sectors including industry, agriculture, transportation, retail and service establishment, government and schools as well as the community. The goal of GP is to attain higher level of productivity for serving the needs of the society & to protect and enhance the quality of environment-both locally & globally. GP leads to gains in profitability through improvements in productivity & environment performance. Sustainability is thus the vision or driving force. GP, therefore, is NOT an end-of-pipe treatment for environmental pollution.

Although GP has been promoted in many countries by the Asian Productivity Organization (APO) based in Tokyo Japan, the registration of the Malaysian Green Productivity Association, Selangor & Kuala Lumpur marked a very significant milestone in promoting this strategy because GPA is the “First Legally” registered organization in APO on GP!

To promote GP in Malaysia, GPA will work closely with trade & industry associations, chambers of commerce and government agencies such as NPC, DOE, MOSTE, INTAN, Local Authorities, etc.

The Executive Committee of GPA:
President: Professor Dr. Phang Siew Nooi
Deputy President: Encik Dzulkifli Sipon
Secretary: Mr. Lee Kiyau Loo
Hon. Treasurer: Mr Kuppusamy